OZIVa
advanced
Nutraceutical and Wellness
Copywriter
[Brand Identity] [Brand Video]
[Packaging Collaterals]
At Yellow Creative Agency
The Brief
OZiva, a nutraceutical brand is launching its ‘Advanced’ range.
The Brand
OZiva is a well-known player in the nutraceutical landscape and after its acquisition by HUL, they were diversifying by introducing a new range into its catalogue. The Advanced range started out with hair products as OZiva has certain pedigree in that category and its products are highly sought after by many.
With proven efficacy and measurable results with its regular range, creating something truly ‘advanced’ was the challenge.
When it came to the product, the brand dialled it all up to 100 with its formulation. When it came to the brand, we had to not only make the advanced more compelling but also justify a much heftier price tag.
We tuned the brand to be more scientific than lifestyle as we’re now directly talking to a consumer segment that’s well aware about nutraceuticals and are willing to pay for better results. The nutraceutical market itself was flooded with newer niche brands, all claiming to make your life better so it became even more important to differentiate.
The Copy
OZiva Advanced is not afraid to use scientific terminology in its communication, nor is it casual about it. As we moved towards a more clinical space, using relevant keywords and backing it up with the right statistics became key.
Every piece of communication should feel like there’s a doctor in a lab behind all of this, and in this case, there actually was.
Concept Brochure, 2024