dr. elie
organics
Sustainable Self Care & Wellness
Copywriter + Production and Creative Direction (Video)
[Brand Identity] [Brand Video]
[Packaging Collaterals]
[Creative Direction (Video)]
At Yellow Creative Agency
Press: [Packaging of the World]
The Brief
A holistic skincare and wellness brand rooted in Persian and Indian traditions, founded by Dr. Elie.
The Brand
Dr. Elie Organics is a holistic skincare and wellness brand. The brand focuses on prioritising not just external but internal wellness as well. It strongly believes and propagates that being in sync with your mind and soul will help you shine brighter on the outside.
Dr. Elie Organics x Krishna Shroff Brand Video, 2023
Role - Creative conceptualisation, video flow and production
Founded by Dr. Elie, the brand uses clinically researched and tested formulations for all of its products. It aims to not only offer you a product or two but rather create a system around the idea of holistic wellness. Dr. Elie Organics offers quintessential skincare products in the form of systems and also has general lifestyle products like aroma candles, sanitisers, facial kits and more.
The brand recently partnered with Jackie Shroff as an ambassador to market its men's range.
The Copy
The brand called for very simple and positive communication, the one that paints the picture of holistic wellness in your head.
From the brand story to the names of the products names, everything is meant to invoke feelings of calm and serenity.
There is recurring use of positive affirmations and even the products have been assigned names like 'Nourishing Coconut Oil', 'Gentle Cleanse', 'Hydro Protect' to not only be more sensorial but also relatable.
