Forbes india 30u30
Annual Talent Spotlight
Copywriter
[Social Media Campaign] [Social Media Copy] [Content Plan]
At Yellow Creative Agency
The Brief
The social media campaign for Forbes India 30 Under 30 2022.
The Work
Forbes 30 Under 30 is a popular event internationally where the up-and-coming talents across various industries are honoured for the way they burst onto the scene and created waves, not ripples.
The case was no different when it came to Forbes India’s 30 Under 30 2022 with some supremely talented individuals being given that accolade across entertainment, tech, nutrition and many more industries that have a direct impact on our daily lives. The IP itself caters to a younger audience that’s more present and aware socially.
The idea was to make the entire campaign look sleek and the content, engaging. Hence, we set out to craft a campaign that has interesting trivia and stories of the winners along the way and finally culminates with the grandeur of the event. We wanted to treat the winners as stories and inspirations rather than just names on a list. The result was an impactful social media campaign that made audiences care and tune in.
