Liquid IV
Global Hydration & Energy Supplement
At Yellow Creative Agency
Copywriter + Production and Creative Direction (Shoot)
[Creative Production] [Campaign Copy]
[Creative Direction (Statics)]
The Brief
One of USA’s biggest hydration brands was now coming to India.
The Work
Liquid IV was an up-and-coming hydration brand from the states being brought to India in association with HUL. The brand was gaining momentum internationally and with India’s number going up the global consumer charts, this move made the most sense.
We were responsible for the brand’s website and the shoot for the launch.
About the shoot, again the idea was to capture the energy and the style of the global brand while making it seem local. The brand was initially launching with 3 flavours, hence we categorised the shots accordingly, so each flavour gets its due. We ran through a variety of settings, including sports, poolside, running tracks, parties and more, trying to capture every possible scene where an ideal customer would find themselves rehydrating with good old LIV.
Working on the shoot was truly exhilarating, as the team wasn’t only trying to manage things creatively but also solve a bunch of production hurdles.
About the shoot, again the idea was to capture the energy and the style of the global brand while making it seem local. The brand was initially launching with 3 flavours, hence we categorised the shots accordingly, so each flavour gets its due. We ran through a variety of settings, including sports, poolside, running tracks, parties and more, trying to capture every possible scene where an ideal customer would find themselves rehydrating with good old LIV.
Working on the shoot was truly exhilarating, as the team wasn’t only trying to manage things creatively but also solve a bunch of production hurdles.
