Allsense
Affordable Men's Apparel
Copywriter
[Brand Identity] [Packaging Collaterals]
At Yellow Creative Agency
The Brief
An existing name and brand already popular in tier 2/3 cities wanted to rebrand itself.
The Brand
Allsense is a men's ‘everything’ apparel brand that has something for everyone at a competitive price. The value proposition is sharp, what it needed was branding that elevates it further. The idea was to give the audience a feeling that what they're purchasing is of higher value than what they're paying.
With multiple target segments, all with different products, the core ideology of the brand needed to be universal and that’s where the team arrived at giving the name of the brand its due.
Allsense then became something more than just apparel, it’s a companion you experience life with. Whatever you’ve got coming next – you can see, touch, hear, taste, smell that moment with Allsense.
The Copy
The idea was to treat the brand's name and the 'senses' narrative as the foundation for the brand's language and take it forward from there. The tone of voice didn't call for anything too over the top or jargon-y, just pure simple straightforwardness.
It’s much better to focus on a core message than shoot out many scattered thoughts.
