The videos you see right above this are teasers for Birla Anayu, an extremely exclusive property in Malabar Hill, arguably one of the most expensive real estate in India when it comes to rupee per sq. ft.

​

The ideation of these concepts across mediums was an interesting challenge as we had to stay within the brand’s mandates while figuring out how we can nail the point. Being such a well established brand across the country, they had strict guidelines regarding design, copy and strategy.

​​

An interesting project was their upcoming Pune property, where we showcased how Birla Estates’ properties draw inspiration from old maharashtrian architecture.

 

The copy for the brand was fairly straightforward, it needed to be simple, crisp and say everything it needed to say. That sounds very generic as all copy needs to fit those criteria at some point, but here it mattered most.

​

Working on this brand also allowed me to be involved with ‘big picture’ projects end to end, see it from idea to execution while also delivering ‘everyday hygiene’ projects day in and day out. It was a great exercise in how to balance your plate properly.